In fact, since 2019, Google has provided a wealth of information and advice through its official communication channels, including detailed guidelines around what it values when it ranks content. But just because the algorithm itself is off-limits, it doesn’t mean that Google is entirely silent around the issue. This would generate unhelpful search results for users and - given the influence and importance of Google as an online tool - undoubtedly create a worse internet.Īs a result, many digital marketers and SEOs often speculate about how exactly the algorithm works, and what they should be doing to rank in SERPs. More importantly, though, if the algorithm was made public, then anyone would be able to exploit it and doctor the system in their favor. Firstly, the algorithm is a closely-guarded business secret, and releasing it would greatly diminish the company’s value. Unfortunately, the short answer to this question is that, outside of Google’s inner circle, nobody really knows. So How Does the Google Search Algorithm Work? This is known as the ranking stage, and this is where the Google search algorithm comes in.